Sunday, February 25, 2007
Optimizing
It is a sin to 'optimize' looking only at one date range. Sometimes stats for the current day become very scary but it's not right to make major changes to keywords, ads, etc, looking just at stats for one day. Many times panic creeps in because we see numbers that are totally the opposite of what we want. In such and instance before making changes we should look at previous data to check firstly if we should be making changes right away, secondly to study what has changed and why, and thirdly to realise what actions we should take to correct the deviation if need be.
Keywords from text.
I hadn't noticed this keyword tool option before today so in case you haven't either, here goes - You can now copy paste a bunch of text and dump it in the keyword tool option that allows you to 'enter your own text'.
Sunday, February 18, 2007
I finally see Quality Score
Wonder how closely it is linked to CTR.
Been wondering how this might help advertisers since it gives no real indication of anything. What do I do if I know if my QS is Great, Ok, or Poor? (All inactive words obviously have a 'poor' Quality Score rating).
The few things that I can do with the help of quality score rating to better keyword performance are -
1) Transferring words with 'OK' ratings into new adgroups with 'tighter' ads.
2) Adding negative keywords for words that are rating ok or poor.
3) Playing around with bids of the most important keywords to see if increase in position leads to increase in CTR, which makes QS great.
4) Delete poor QS keywords that are not important to keep the over all QS high.
Been wondering how this might help advertisers since it gives no real indication of anything. What do I do if I know if my QS is Great, Ok, or Poor? (All inactive words obviously have a 'poor' Quality Score rating).
The few things that I can do with the help of quality score rating to better keyword performance are -
1) Transferring words with 'OK' ratings into new adgroups with 'tighter' ads.
2) Adding negative keywords for words that are rating ok or poor.
3) Playing around with bids of the most important keywords to see if increase in position leads to increase in CTR, which makes QS great.
4) Delete poor QS keywords that are not important to keep the over all QS high.
Friday, February 16, 2007
No need to delete it
Well Adwords now let you pause ads, keywords and sites :)
I know lots of advertisers have been asking for this functionality since a very long time. The move is a smart move on Googles front because it makes life easier for their advertisers and also earns Google goodwill cause they are actually modifying their product to suit the needs / demands for their customers.
The other thing I am very happy about is that Google itself is giving this news out. It's not like a few accounts have new functionality so people start talking about it and you either learn you have something new in your account or know that something new is coming, and then a week after it has been given to accounts, google makes a formal announcement in some small way somewhere.
Anyway just imagine the flexibility this gives you. You can run ads and then just keep them on hold till you are back in season time when those ads need to show. Or image being able to pause certain ads on the weekends when you know you will get clicks but not too many conversions. This saves so much effort cause there is no need to make multiple adgroups so that you can pause one and let the other run etc.
Now if Adwords just gave some of the campaign level options at an adgroup level, I would be on cloud 9.
I know lots of advertisers have been asking for this functionality since a very long time. The move is a smart move on Googles front because it makes life easier for their advertisers and also earns Google goodwill cause they are actually modifying their product to suit the needs / demands for their customers.
The other thing I am very happy about is that Google itself is giving this news out. It's not like a few accounts have new functionality so people start talking about it and you either learn you have something new in your account or know that something new is coming, and then a week after it has been given to accounts, google makes a formal announcement in some small way somewhere.
Anyway just imagine the flexibility this gives you. You can run ads and then just keep them on hold till you are back in season time when those ads need to show. Or image being able to pause certain ads on the weekends when you know you will get clicks but not too many conversions. This saves so much effort cause there is no need to make multiple adgroups so that you can pause one and let the other run etc.
Now if Adwords just gave some of the campaign level options at an adgroup level, I would be on cloud 9.
Tuesday, February 06, 2007
More wrong data
Not sure what's up with Google but today I realized that google is calculating either the wrong conversion data or wrong conversion rate data. The 'number of conversions' data is wrong firstly because I didn't get so many conversions on the given days. Also if we look at cost per conversion and move backwards, conversion rate data is the right data.
Sorry I'm not into photo shop and therefore I cannot provide a better edited image. All I am doing to the images is blurring out stats that don't NEED to be shown, and cropping them to only the area that needs to be seen.
In the below image, have taken 2 days stats (there is this mess up in conversion data through out the date range which is 11 days). The number of clicks for the given date is presented. The 2 columns on the right are conversion and conversion rate. You can see that something is off without even stopping to calculate.
Sorry I'm not into photo shop and therefore I cannot provide a better edited image. All I am doing to the images is blurring out stats that don't NEED to be shown, and cropping them to only the area that needs to be seen.
In the below image, have taken 2 days stats (there is this mess up in conversion data through out the date range which is 11 days). The number of clicks for the given date is presented. The 2 columns on the right are conversion and conversion rate. You can see that something is off without even stopping to calculate.
Sunday, February 04, 2007
More display errors
Wonder whats going on. Check out the names of the last 2 columns. The data is for Conversion Rate and Cost per Conversion.
Cross-selling
While this is not at all related to PPC and this isn't even because it's Google, I put this post up because I think this is a very cool way to cross-sell products.
Check out this 'tip' blogger gives.
[Have seen a similar one for Google spreadsheets, doc etc]
Check out this 'tip' blogger gives.
[Have seen a similar one for Google spreadsheets, doc etc]
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