"In our effort to encourage customers to serve themselves, organizations have removed the human factor from the on-line experience. The onus for delivering a positive experience now lies with the tools and content offered, and their relevance in helping customers achieve their objectives. With competitors just a Google search away, consumers must have easily accessible, quality information at their fingertips," said Tom Sweeny, Principal and Co-founder, ServiceXRG.
Picked from an article that says that 'Only 44% of Online Shoppers are Happy With Company Websites'.
Full Article at WebProNews.com